Lead Engine
Marketing that makes the phone ring.
Google’s pay-per-lead ads at the very top, ads for the jobs you want most, missed calls texted back in seconds, and every lead tracked to what it cost — run by the same person who built your site and your search. Your ad money goes straight to Google, never through us.
What’s in it
From the first click to the booked job.
Get the calls
- Local Services AdsThe ads at the very top of Google, with the verified badge. You pay per lead, not per click.
- Google Ads for the jobs you wantEach ad sends people to a page built for that exact job, not your homepage.
Catch every one
- Missed-call text-backMiss a call and they get a text within seconds, before they call the next company. Web forms get an instant reply too.
- Every lead trackedEach call and form tagged by where it came from, so you know which dollar worked.
Know what it’s worth
- Cost per booked jobOnce a month we mark which leads turned into jobs, so you see what a real job cost — not just a click.
- A 30-minute call every monthWhat came in, what it cost, and what changes next month.
Bring them back
- Past customers, brought backSeasonal emails to your customer list: storm-season roof checks, pool openings, maintenance reminders.
- Reviews after every jobAutomatic requests to every customer, never paid for and never filtered.
Plus everything in the Growth Partnership: your Google listing managed, a page a month, the monthly AI check and your map ranking.
Your money, your accounts
Every account is in your name. If you leave, you keep all of it.
Your ad money goes straight from you to Google — never through me. Every account is in your name. If you leave, you keep all of it.
Lead Engine
$1,997/month plus your ad budget
- $997 to start — waived if I built your site.
- Ad budgets start at $1,000 a month, paid by you directly to Google.
- Month to month. Cancel with 30 days’ notice.
- Tracking before spend. No ad dollar goes out until every call and form is tracked end to end.
- No lead-count promises. The work, the numbers, and a monthly call about both.
Who it’s for
Built for contractors ready for more work.
Ads pour fuel on what’s already there. If the foundation isn’t ready, a bad month gets blamed on the ads — so we check first. Not there yet? Get found first with the Growth Partnership, then turn up the volume.
- An established business with crews and room on the schedule for more work.
- High-ticket jobs where one job covers the month: re-roofs, generators, pool resurfacing, commercial work.
- Someone answers the phone — ads that ring an unanswered phone burn money.
- A verified Google listing with reviews coming in — if not, we start there with the Growth Partnership.
- $1,000+ a month for ads on top of the plan, paid directly to Google.
- No competitor of yours already on it in your town — one per trade per town.
“I only run ads for one roofer per town. I’m not bidding against my own client.”
Marketing questions
Straight answers.
Do you run Google Ads and Local Services Ads?
Yes — that’s the Lead Engine plan: Google’s Local Services Ads, Google Ads aimed at the jobs you want most, missed-call text-back, call and form tracking, cost per booked job, and seasonal emails to past customers — on top of everything in the Growth Partnership.
Each ad lands on a page built for that exact job, not your homepage.
Who pays for the ads?
You do, directly to Google — never through us. Every account is in your name and on your card, and if you leave, you keep all of it.
What’s the minimum ad budget?
Ad budgets start at $1,000 a month, on top of the plan. Below that, a month doesn’t produce enough leads to learn from.
Will you run ads for my competitors too?
No. For ads, we work with one company per trade per town. We’re not going to bid against our own client.
How do you get more Google reviews?
By asking every customer after the job, with a simple routine — and replying to every review. We never offer anything in exchange for a review and never pick who gets asked. Google prohibits both, and it can get a listing suspended.
Is there a contract?
No mandatory retainer. The monthly plans are month-to-month — the Growth Partnership cancels any month, Lead Engine with 30 days’ notice.
Want more calls? Start with what’s leaking.
The free Axis Scan™ shows where your website loses the leads you already get — the first thing to fix before spending a dollar on ads.
Rather talk it through? Book a free strategy call or call (689) 399-8933.